Discover 'Replica,' A comprehensive new scent collection from MAISON MARGIELA.
Beach Walk
THE MEMORY | A stroll along the ocean. Feet sink into the sand. Waves brush the skin.

THE MEMORY

A stroll along the ocean. Feet sink into the sand, Waves brush the skin.

Fresh and radiant notes of bergamont, coconut milk, lemon, pink pepper, and musk evoke the memory of a summer day and sun-kissed salty skin.

Sailing Day
The Memory | Dive. the deeper you go, the cooler it feels. Swim back to the surface. The endless sea, infinite blue lies before you.

THE MEMORY

Dive. The deeper you go, the cooler it feels. Swim back to the surface. The endless sea, infinite blue lies before you.

Aromatic and aquatic accord combine with pure notes of iris absolute and red seaweed to evoke the invigorating memory of ocean spray and soft, rolling waves.

By the Fireplace
THE MEMORY | Day breaks. Outside it is snowing on a frosty, shivery landscape. Inside the flames of a comforting fire crackle in the fireplace.

THE MEMORY

A new day breaks. Outside, snow falls on a frosty landscape. In side, the flames of a comforting fire crackle in the hearth.

This feminine and masculine scent is evocative of a morning gathered around a fire, as frosted top notes contrast against chestnut and woodsy accords.

Jazz Club
THE MEMORY | Deep leather armchairs. Cocktails and cigars. Light reflecting on a piano.

THE MEMORY

Deep leather armchairs. Cocktails and cigars. Light reflecting on a piano.

The balmy base of musk and vanilla mix with tonka bean, vetiver, and tobacco leaves to immortalize the ambiance of a Brooklyn jazz club.

Lazy Sunday Morning
THE MEMORY | A recollection of silky skin. Crumpled linen sheets. The scent of fresh laundry.

THE MEMORY

A recollection of silky skin. Crumpled linen sheets. The scent of fresh laundry.

Notes of lily of the valley, patchouli, iris, and white musk capture the feeling of soft cotton and freshly washed sheets.

At the Barber's
THE MEMORY | The iconic candy-striped pole. Steaming hot towels. A nostalgic ritual.

THE MEMORY

The iconic candy-striped pole. Steaming hot towels. A nostalgic ritual.

Fresh, clean notes of basil, lavender, tonka bean, and white musk preserve a treasured neighborhood tradition passed down through generations.

Flower Market
THE MEMORY | Freshly cut flowers. Wet petals canvas the ground. Vases brimming with water.

THE MEMORY

Freshly cut flowers. Wet petals canvas the ground. Vases brimming with water.

A crisp blend of Grasse rose petal, Sambac jasmine, tuberose, cedar, and notes of moss open the delicate nature of the flower market.

Music Festival
The Memory | Electrified music accompanies a spirituous crowd dancing. Time stops as minds escape to peaceful havens. The high is exalting. Senses awaken.

THE MEMORY

Electrified music accompanies a sprituous crowd dancing. Time stops as minds escape to peaceful havens. The high is exalting. Senses awaken.

Bright cannabis accord and heady notes of tobacco and leather recall the hypnotic memory of Woodstock on a sun-drenched summer day.

Behind the Brand

ROPED OFF

The bottle silhouettes are inspired by classic apothecary jars and feature a 100% cotton label that mirrors the tags used for the 'REPLICA' collection. As a nod to Maison Margiela's couture heritage, the bottles feature a unique pump entwined with rope.

"'REPLICA' IS AN EXPRESSION OF OUR CONTINUING REFLECTION ON THE GARMENT AND MORE BROADLY, OUR CREATIVE PROCESS." – MAISON MARGIELA

FASHION X FUNCTION

The Parisian fashion house Maison Margiela was founded in 1988 by Belgian designer Martin Margiela. A cross section between fashion and design, the house presents haute couture and ready-to-wear collections as well as leather goods, footwear, accessories, and fragrance.

In 1994, Maison Margiela introduced 'REPLICA', a new seasonal line. The collection represents an interest in highly functional and emotive garments and accessories, meticulously reproduced to maintain the piece's original charater.

Maison Margiela expanded upon this concept with a collection of 'REPLICA' fragrances that evoke the scents hidden deep in our memories.